Bubba Gump Shrimp Co. Guidelines

Deep Navy Blues: #0F314E
Soft Coral: #E63948
Brown Neutrals: #60381F
Seafoam Netrals: #D4DBD0

This project involved the re-creation of a complete brand identity and supporting marketing material for Bubba Gump Shrimp Co., a seafood restaurant brand inspired by Southern coastal culture and community-driven dining. The objective was to develop a cohesive and professional brand that reflects the company's values of freshness, warmth, authenticity, and approachability, while remaining suitable for both print and digital applications.

Overview

The project was executed in multiple stages, beginning with research and analysis, followed by logo development, brand guidelines, and the application of the brand across various marketing materials. The final outcome includes a logo system, colour palettes for print and digital use, typography guidelines, and branded marketing assets such as a business card, email signature, social media advertisements, and a print letterhead.

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Research

Company Profile

Research into the company profile focused on understanding the brand's ethos, mission, and positioning. Bubba Gump Shrimp Co. is positioned as a casual sit-down seafood restaurant that emphasizes southern hospitality, fresh seafood, particularly shrimp, a welcoming and family-friendly atmosphere, and a balance between tradition and modern dining.